Customer Spotlight

Alex Atallah’s Experience with Titan Coaching

Alex Atallah has built and scaled category-defining products. As co-founder of OpenSea, he helped shape the world’s largest NFT marketplace, making digital assets mainstream.

Now, he’s tackling AI infrastructure as the founder of OpenRouter, a platform that makes AI models more accessible to developers.

As OpenSea scaled, Alex saw firsthand how leadership challenges evolve at every stage of growth. When building OpenRouter, he wanted to be even more intentional about decision-making, leadership, and focus—so he turned to Titan.

"I didn’t want generic startup advice—I wanted a coach who understood exactly where I was in the journey and could push me in the right ways, and Titan understood how to help me transition between coaches at the right times.”

Titan’s matching process isn’t just about pairing founders with coaches who have themselves built/sold VC-backed companies—it’s about finding the right coach for the right moment. We worked with Alex to understand his leadership style, the challenges he was facing, and the kind of coaching that would actually help him build faster. That led to a coach who had worked closely with technical founders, scaled teams through rapid growth, and could push Alex where it mattered most.

“My Titan coaches have all pushed me to clarify my thinking before acting, in various ways that make sense in the context of what I was working on at the time.”

The best founders don’t just rely on instinct. They surround themselves with the right people—and finding the right coach is a competitive advantage. 

Apply to become a part of Titan’s next monthly cohort here:

https://www.withtitan.com/apply